Sweden – PostNord’s Instagram competition, #mittfrimärke, allowed Swedes to compete for the first time to have their Instagram pictures depicted on actual stamps.

More than 20,000 Instagram pictures participated in the competition, of which three winners were selected by the Swedish people and an additional four winners were selected by PostNord’s Stamp Advisory Committee.

Contemporary depiction of Sweden

Stamps are popular, but the interest in the #mittfrimärke competition exceeded all expectations. The stamps that are issued should reflect a contemporary view of Sweden, which makes it all the more fun to turn Instagram pictures into real stamps.

Issue Date: 01.06.2017
Designer: Ella Clausen
Illustrator: Örjan Jalava, Jeppe Gustafsson, Johanna Mörtberg, Bertram Stenlund Fridell, Fredrik Thomasson, Monica Thelin, Madelene Peterson.
Process: Offset
Colours: 4
Size: 26.5 x 36.6 mm